LUFU - Spring Campaign

This project is a fictional spring campaign for a boutique brand inspired by medieval imagery reinterpreted in a modern way. It features filigree, fantasy beasts, stained glass motifs, and illustrated medieval figures, combined with a bold bright pink and green color palette. The deliverables include logo development, packaging, and a triptych poster series that works both as individual ads and a unified mural. The overall concept balances ornate historical detail with contemporary composition to create a playful, high impact visual identity.